Bicoastal Media Sales Team

Bicoastal Media Marketing Team!

rob-reed

Rob Reed

Market Manager

st-revised

Sara Towne

Account Executive

Radio Advertising your business!

You can reach most people using radio as a medium. To be precise, around 77% of adults tune in to an advertising supported AM/FM station. The average listener, spends almost 2 hours (109) minutes per day listening to AM /FM radio. Source: Nielsen Report

You can reach people when they are driving to do shopping. Peak radio usage coincides with when people are driving to work, lunch time and leaving work. Listening is much lower between 8:00 PM and 8:00 AM than during daytime hours. Source: Nielsen Report

You can target your advertising very effectively. In the United States, there are over 11,000 commercial radio stations. While there are 50,000 Watt stations which reach large geographic areas. Many stations reach relatively focused geographic areas. By picking the right station, you won’t be reaching people that aren’t  potential customers. Furthermore, certain formats (talk, country, pop, easy listening) tend to reach specific demographics, enabling advertiser to target the types of customers that shop with them directly.